EDNA CHUA SHI YUN

Client Services & Operations Analyst
Singapore, SG.

About

Highly accomplished Client Services & Operations Analyst with 10 years of experience delivering exceptional service across Singaporean statutory boards, global financial brokerages, and e-commerce platforms. Adept at high-volume case management, back-office operations, and multi-market advisory, consistently resolving complex issues and optimizing workflows across APAC, Greater China, EMEA, and US markets. Fluent in English, Mandarin, and Cantonese, leveraging strategic communication and stakeholder management to drive efficiency and enhance client satisfaction.

Work

Inland Revenue Authority of Singapore (IRAS)
|

Manager (Individual Income Tax Division)

Singapore, Singapore, Singapore

Summary

Managed individual income tax operations, resolving complex enquiries and ensuring compliance with tax regulations and internal guidelines.

Highlights

Resolved over 2,500+ individual income tax enquiries, achieving 85% first-contact resolution and consistently meeting 5–14 day SLAs.

Provided expert advisory on IR21 tax clearance obligations for departing foreign employees, ensuring full regulatory compliance.

Reviewed and revised tax computations from tax agents, verifying adjustments aligned with Income Tax Act requirements.

Interpreted Double Taxation Agreements (DTAs) for complex cross-border income scenarios, ensuring accurate application of tax laws.

Identified recurring taxpayer issues and proposed process improvements, enhancing service delivery and operational efficiency.

LMAX Group
|

Broker Operations Analyst

Singapore, Singapore, Singapore

Summary

Provided real-time operational support to global clients, managing high-volume transactions and streamlining critical workflows.

Highlights

Provided first-line support to over 100 LMAX Global clients daily across APAC, resolving account, trade, and cash queries in real-time via multi-channel platforms.

Handled 2,000+ daily B2C transactions for Chinese clients across diverse asset classes, including foreign currency exchange and digital stablecoins.

Performed daily settlement with liquidity partners, accurately reconciling trades, cash movements, FX dividends, and FX swaps to client accounts.

Streamlined the account opening workflow by tightening front office and compliance handoffs, cutting turnaround times by over 50% across multiple regions.

StoneX Group Inc.
|

Operations Analyst, Client Services

Singapore, Singapore, Singapore

Summary

Managed end-to-end back-office operations for Australian and US markets, ensuring timely and compliant processing of financial transactions.

Highlights

Managed end-to-end back-office operations for Australian and US markets, covering variation margin calculations, trade reconciliation, and SSI setup under maker-checker controls.

Communicated critical futures contract dates to clients and front office teams, preventing unintended physical delivery of commodities and ensuring orderly position rollovers.

Processed daily corporate cash deposits and withdrawals (USD 10M-100M per transaction), clearing each within 5 minutes to meet same-day cut-offs.

Reconciled GST, rebates, and settlement transactions, ensuring timely alignment to meet T+1 settlement deadlines.

Shopify Inc.
|

Multilingual Support Advisor

Singapore, Singapore, Singapore

Summary

Provided multilingual technical and business support to merchants, analyzing data and delivering tailored recommendations to enhance performance.

Highlights

Resolved 2,500+ Zendesk email enquiries in English and Chinese for merchants across Greater China and Portugal, consistently meeting 24-hour Service-Level Agreements.

Analyzed 300+ merchants' backend data (traffic, conversion, payment funnels) and delivered tailored recommendations across marketing, API integrations, and store design to boost business performance.

Documented every case in Zendesk with full follow-through, ensuring no unresolved threads and clear handoff for escalations.

Maintained a personal Shopify store to stay current on platform updates and test merchant-facing features firsthand.

OCBC Bank
|

BizConnect Service Manager

Singapore, Singapore, Singapore

Summary

Managed business account inquiries for commercial banking clients, ensuring prompt resolution and seamless cross-market service delivery.

Highlights

Handled 9,000+ business account enquiries in English and Mandarin for commercial banking clients across Singapore, Australia, and Hong Kong, resolving transactions and service requests.

Resolved 60+ inbound calls daily, maintaining 85%+ first-contact resolution within 3 minutes and closing all escalated complex multi-party issues within 24 hours.

Coordinated with branch operations and product teams to deliver cross-market solutions, ensuring seamless service and full follow-through for clients across multiple APAC jurisdictions.

Housing and Development Board (HDB)
|

Customer Relation Executive (Housing Loan)

Singapore, Singapore, Singapore

Summary

Processed housing loan applications and provided financial consultations, ensuring compliance and high customer satisfaction.

Highlights

Processed over 20,000+ Housing Loan Eligibility applications in three years, delivering accurate and compliant assessments aligned with HDB guidelines.

Provided over 7,200 personalized consultations, advising homeowners on financing options and CPF usage to secure maximum eligible loan amounts within regulatory limits.

Earned multiple 5-star satisfaction ratings by guiding applicants through complex documentation and accelerating loan approvals.

Managed walk-in queues and resolved public enquiries face-to-face, building strong trust through clear and empathetic advisory.

CareerBuilder Singapore (JobsCentral)
|

Business Development Executive (SME)

Singapore, Singapore, Singapore

Summary

Drove revenue growth and client retention by managing the full sales cycle and advising B2B clients on tailored solutions.

Highlights

Exceeded monthly sales targets by 15%, generating over $10,000 in new revenue through outbound prospecting and strategic upselling to SME accounts.

Advised B2B clients across multiple industries on tailored job advertising and resume database packages, improving their hiring reach and candidate quality.

Managed the full sales cycle from needs assessment and proposal to contract renewal, securing repeat business and high client retention.

Central Provident Fund (CPF) Board
|

Customer Service Executive

Singapore, Singapore, Singapore

Summary

Processed Medisave appeals and resolved financial hardship cases, ensuring regulatory compliance and timely relief for Self-Employed Persons.

Highlights

Processed over 1,500 Medisave payment appeals from Self-Employed Persons (SEPs) across multiple channels, maintaining 100% compliance with CPF guidelines.

Resolved financial hardship cases by structuring installment plans and hardship exemptions within the CPF Act, delivering timely relief while safeguarding regulatory integrity.

Coordinated with IRAS and MAS for cross-agency verification and payment adjustments, streamlining procedures and reducing processing delays for SEPs.

Education

Singapore University of Social Sciences
Singapore, Singapore, Singapore

Bachelor

General Studies

Courses

Minor in Human Resource Management

Nanyang Polytechnic
Singapore, Singapore, Singapore

Diploma

Hospitality & Tourism Management

Courses

Major in MICE / Event Planning

Languages

English
Mandarin
Cantonese

Certificates

Tax Academy Level 1 Certification

Issued By

Tax Academy

EF SET English: Professional Business Proficiency (Highest Grade)

Issued By

EF SET

Pipplet Chinese Test: Professional Business Proficiency (Highest Grade)

Issued By

Pipplet

Skills

Client Services & Operations

Client Support, Back-office Operations, Case Management, High-Volume Case Resolution, Service Delivery, Operational Efficiency, SLA Management, Multi-Channel Communication, Cross-Market Solutions, Relationship Management, Zendesk.

Financial & Regulatory Compliance

Income Tax Regulations, IR21 Tax Clearance, Tax Computations, Double Taxation Agreements (DTAs), Futures Contracts, Variation Margin, Trade Reconciliation, Settlement Processes (T+1), GST Reconciliation, Procurement Compliance, CPF Act, Medisave Guidelines, Regulatory Integrity.

Business Development & Sales

Outbound Prospecting, Strategic Upselling, B2B Client Advisory, Full Sales Cycle Management, Revenue Generation, Client Retention.

Data Analysis & Process Improvement

Backend Data Analysis, Traffic Analysis, Conversion Funnel Analysis, Process Optimization, Workflow Streamlining, Issue Identification, Recommendation Development.

Project & Vendor Management

Project Management, Vendor Management, Cross-Agency Coordination.

Technical Platforms

Shopify Platform, API Integrations.

Leadership & Communication

People Leadership, Stakeholder Management, Strategic Communications, Public Relations, Empathetic Advisory, Multilingual Communication.